Messaging & Positioning

Most companies don’t invest soon enough or often enough in refining their messaging and positioning.  With clear and differentiated messaging, prospective customers, partners and investors understand the problem you solve and the value proposition your product or service delivers--resulting in more qualified leads and a shorter sales cycle

We specialize in quickly refining a company’s messaging and positioning to yield immediate results. We have a proven methodology that combines both market validation and a messaging workshop  to ensure your new messaging/positioning  is on target and your management team is involved in the process and feels a sense of ownership.
Service Components
  • SWOT Analysis

  • Company & Board Interviews

  • Brand & Messaging Audit

  • Competitive Analysis

  • Persona Development

  • Messaging & Value Proposition Development

  • Customer, Partner, & Prospect Interviews

  • Messaging Workshop

  • Messaging Platform

  • Market & Analyst Validation

© 2018 White Pine Consulting Group, LLC