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Travis Richardson 

25 Years of Executive Leadership in Strategy, Innovation, and Product Marketing for High Technology Businesses.  Prior to White Pine, Travis was SVP Strategy & Innovations at Schneider Electric, SVP Products and Technologies at Telvent, and VP of Product Marketing at DTN.

Travis enjoys photography, playing jazz and travel with his family.

A consulting firm with the experience and contacts to accelerate the growth and development of your company.  We work alongside you and operate as an extension of your management team helping refine your strategy, solve problems, develop your team, and achieve your goals.  
We bring a broad resource network and wealth of accumulated wisdom to every engagement--having worked on hundreds of projects since 2001
Life is short and time is precious so we only work with a select group of companies that we feel confident we will make a significant contribution to their overall success.
Craig Weinstock
Managing Partner
Lizabeth Converse
Managing Partner

Prior to White Pine , Lizabeth held executive management positions at Avaya Communications, Lucent Technologies and Apertus Technolgoies.  During her tenure at Lucent Lizabeth led the Strategy and Marketing for the IP Networking Group.  At Avaya Lizabeth was the General Manager for Service Provider Solutions responsible for Avaya’s communication solutions for Managed Service Providers. 


For relaxation and fun, Lizabeth enjoys jogging, biking and hiking and cooking for friends and family. 

Results-driven executive with 25 years experience in business development, marketing, and sales in the technology industry. Hands-on, team-oriented, entrepreneurial leader with proven track record of helping organizations of all sizes accelerate their growth, improve their execution, and achieve their objectives.  


Prior to forming White Pine, Craig was Senior Vice President of Marketing & Corporate Development at Plural, Vice President of Sales & Business Development at Apertus Technologies, Vice President at U S Bank.

Craig enjoys running, skiing, yoga, biking, hiking, photography and is an avid football and lacrosse fan--Go Colgate!  


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